If you want to know when we offer MSI again or when we release a boxed set of the learning resources, you can click here and drop us your name and email.

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What we’re covering tonight in Session One with our Membership Site Intensive Entrepreneurs:

Assigning a value to your resources.  How do you decide what something is worth?

Deciding on a price for your subscription.  We’ve identified three main approaches to membership site pricing and we’re going to teach what they are and how to decide which is right for your program.

Membership site options.  What extras should or should not be included in your membership site to present the right experience for your members?

Affiliate program decisions.  What kind of affiliate program should you be implementing? One time payment or residual?  How do you decide just how much that commission should be? How to manage program accesibility - should it be open to the public or only available to members?

All of these questions have to be answered before we move on to Session Two next week where we will help our MSI Entrepreneurs make the right decision on the technology that will manage and support their subscription based product.

It’s not too late to join us!  Register before tonight! 

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An all inclusive four week group coaching experience during which we will teach participating entrepreneurs how to plan, create, promote and manage a paid membership site. Want to know exactly what we’re covering week by week?

Here’s why it’s right for you:

You are ready to add an ongoing income stream to your business and you are smart enough to know that you’ll get going faster and profit sooner when you crush the learning curve through coaching.

Here are some questions you might have:

Question: Will I have one on one access to Kelly & Lynette?

Answer: No, this is a group coaching experience. You will have access to us each week and you can ask us any questions you like during our time together. We will accept email questions between sessions, so if you have something you wish to keep private, you can communicate with us that way.

Question: Will you help me choose the right technology for my idea?

Answer: Yes, that is exactly what we will do in week two.

Question: Will you teach me how to incorporate an affiliate program?

Answer: Yes!

Question: Will you teach me how to attract and keep members?

Answer: Yes, we will share the tactics and tools that we have used to grow and maintain a very successful paid membership website.

Question: Can I ask you other questions about what is included in MSI?

Answer: Sure, just post a comment right here and we’ll be glad to respond.

Here’s what you need to do to get in:

Register today and let us rush you your members only access to the private areas of this blog so that you can begin working out your best membership site plan in advance of our first class!

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We do have space available for last minute joiners and we have our Pre Class Worksheet and Audio ready for you as soon as you register so don’t be too last minute!

Sign up Today!

P.S.  We do have a special two person price so if you’re partnering with someone, it would be excellent to take the course together.

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Automated member management.
Any membership manager will sign people up, collect payment and allow access to private areas. But a good membership manager will do all that and also revoke or suspend access automatically when payments do not come through or the subscription is canceled.

Affiliate system
Happy members are the best sales force you can ever ask for. Why not take advantage of that? Look for a system that will allow you to make members into affiliates automatically and the flexibility to sign up non-member affiliates if you choose to.

Choice of payment processors
You’ll often find low priced membership site managers that will work well but will only take PayPal. When it comes to payment, you should always give people a choice. Though PayPal works well, some people do not like it. Also, despite their large network, people in certain countries still do not have access to PayPal. This unnecessarily limits your distribution.

Easy content management
This is perhaps the most important outside of member management. You shouldn’t be locked into one way of managing your premium content. There are some systems that have built in content management systems. This is good if you are very new to website building.

The down side is, you’re locked into one way of managing your content. When you outgrow the system or would simply like to move on, you’ll have a huge task at hand moving your premium content.

Ideally, you should look for a system that allows you to use:
1.Popular site building tools like FrontPage or Dreamweaver
2.A popular third party content management system of your choice

Different membership levels
This is one area where many systems are lacking. Having different membership levels is just smart marketing. Even if your current plan is a single level membership, a system that can handle different levels will ensure it’ll be able to grow with you.

Customizable
Who wants a site that is just the same as the other? Choose a membership manager that will allow you to customize the look and feel. And I don’t mean just customize the header graphics and colors only. You should be able to build your own design from the ground up.

Extend-able
Many membership managers are all-in-one built in systems. They cannot communicate with other software like forums, mailing list managers and help desks. This can severely limit what you can offer your members. An extend-able system can help you make your membership site more attractive, valuable or easy to manage.

So far, we’ve only covered short list of features. For some sites, certain things in this list may not be all that important. One thing is sure, membership sites are not like one time purchase products. They are dynamic and ever changing because members will constantly suggest new things. So you really want a membership manager that’s scalable. Choose one that’s flexible enough to allow you to add on, remove and shape your member’s area as you go along.

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Your Membership Site can really benefit from a partnership when you need the skills, experience or available time of another on an ongoing basis.   If you just need some assistance for a short time while you’re getting started, you would probably be better off just hiring some help for the start up.

I personally love partnering with Lynette at Mom Masterminds and Easy Internet Survey.  Not just for her tech knowledge but also for the fresh view that she brings to most situations.  Two minds are better than one.

From what I’ve been hearing, a high percentage of people interested in launching a membership site would like to partner with someone, but they’re not sure who that should be.

Who knows, maybe we’ll see the birth of some new JVs at our first Membership Site Intensive.

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Take the time to ASK your target market what they want or need in a membership site. A simple survey will help you to measure the need for what you have to offer and give you an edge in making your decisions.

We’re using Easy Internet Survey (one of our paid membership sites) to accept questions from our target market and it’s going to give us direction for our entire product.

Think about how you can use a poll or survey to empower you to create the best membership site possible.

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Pre-Class Worksheets & Audio - Idea, Market, Research

After your completed sign up you will receive our exclusive worksheets and accompanying audio that will assist you in working through your ideas, determining your market and covering the necessary research so that you can arrive at our first group coaching session with a clearly thought out idea, completely ready to discover the steps to execution.

Week #1 - Program & Pricing

We’ll answer your question about money. What kind of membership program will you offer and how can it’s value be expressed? How much will you charge? Will there be varying levels? Will you offer an affiliate program and how much should you pay your affiliates? Should the program be open or closed?

Week #2 - Technology Options, DIY or Managed?

Technology has made the paid membership based site easier to manage than ever before and we are confronted with a dizzying array of options. Lynette will present the results of her experience and research and make recommendations that best suit individual membership models. We’ll also cover payment processor options.

Week #3 - Launch Planning and Take Off

You’ll learn the step by step process of a successful membership site launch and dig into several launch models. What do you need to have prepared and ready to go at launch time? (It might be less than you think.)

Week #4 - Management, Customer Service

Once your paid member program is active, you’re every day job is to provide what you promised that you would and keep members happy. You will be shown how to avoid common new membership site pitfalls and how to over deliver and win loyal members.

Many paid membership websites are operated as a partnership between two or more individuals. We’ll share our experience as partners, discussing the division of labor, responsibility, decision making and money management. A partnership well executed creates more profits for all involved. A partnership that is not well thought out is a recipe for sure disaster.

Optional Post-Class Follow Up

There will be an opportunity for all Membership Site Intensive alumni to secure long term follow up. Details will be provided when the class draws to a close.

Are You Ready For Your Membership Site?

By the end of this Intensive you will have a blueprint for launching your next membership website and the confidence to make it happen.

Sign up Today!

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• October 24th
• October 31st
• November 7th
• November 14th

Class size is limited so act quickly to reserve your spot.

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